General Electric

Challenge: As a minor sponsor in motorsports and a limited budget, how do they expose the fans to the benefits of their sealant products.

Solution:  LVRG created the GE Seal the Deal event display in which we showcased GE’s sponsorship in NASCAR and Bass Fishing, since there is tremendous overlay in fan interest.  We developed a queue line in which GE professionals manned interactive display stations that fans received one minute tutorials on product benefits.  They received tokens for each and we rewarded with a game wheel  spin to receive an autographed merchandise item, sample of the product and coupon. More than 26,000 participants in six events.

3 Wide Life

Challenge:  Take advantage of the broadband obsessive motorsports fans with a national and localized activation model.

Solution:  Our Genius Content team realized that there wasn’t a single motorsports show that offered a brand sponsor the opportunity to take advantage of the mass appeal of motorsports in addition to the number of racings series participating in North America.  We developed our own show, 3 Wide Life, which had a national syndication model for distribution and a sponsorship / product integration model for brand ownership.  Now the #1 aired show in the country, it reaches 65 million households with a numerous brand-consumer touch points.

Communications Corporation of America

Challenge:  Increase revenue throughout television properties and programming through marketing and sponsorship tactics.

Solution: LVRG developed a comprehensive guide that identified all the 22 CCA station’s assets and revenue generators which could be influenced and monetized through marketing strategies.  With the use of planning outlines, trigger documents, revenue sources and event benchmarks, LVRG was able to coordinate all efforts within each station for maximum revenue return and residual values through communication.  In addition, LVRG helped CCA design a multi-media business model to increase revenue and reach by utilizing additional resources within each market.  

St. Jude Children’s Research Hospital

Challenge:  How to utilize NASCAR when the drivers, teams and series already have preferred philanthropies.

Solution:  LVRG created the “Design A Dream” program for the hospital in which child patients designed the paint schemes that ran the Nationwide NASCAR race at Memphis, TN, where the hospital is located.  Through a partnership with ESPN and Memphis Motorsports Park, LVRG generated awareness, patient participation and donation points. 

World Financial Group

Challenge:  What was the ROI value of their sponsorship program and what could improve it.

Solution: LVRG enlisted renowned sports marketing professors to establish quantitative and qualitative research points to determine prior benchmarks of marketing values.  Establishing result reports and surveys matched with sales reports, LVRG was able to document program values.  In addition, LVRG developed additional marketing tactics and revamped current practices to maximize ROI.  The 54 page report allowed World Financial Group to remain in motorsports for five years and strengthen their program.

LG Electronics

Challenge: Brand awareness in North America is below global averages. How can they increase?

Solution:  LVRG provided LG Electronics executives and their general marketing consultant sports and lifestyle branding opportunities that provided brand fits based on their product objectives.  This included sponsorship, advertising packages, product integration, mobile marketing and retail programs.

Closetmaid

Challenge: How can Closetmaid utilize sports to increase revenue when their marketing and advertising budget is tight?

Solution: In conjunction with Closetmaid sales strategists, we identified key markets and emerging markets to develop cost effect client hospitality at major sporting events.  This provided Closetmaid the opportunity to spend critical face-time and relationship building with retailers and builders in an entertaining atmosphere.

United States Coast Guard

Challenge: The Coast Guard is participating in NASCAR, but not getting the results on and off the track they desire.

Solution: LVRG was asked to consult both the Coast Guard and their general marketing agency on where and how they should invest in NASCAR.   LVRG aligned the Coast Guard with Richard Childress Racing and drivers who represented their core values.  That team went on to win ten races and the Championship, garnering more awareness then they received the previous three years combined.

Steak-umms

Challenge: Considered a northeast product, Steak-umm wanted to launch a new product line and increase presence in the south and Midwest.

Solution:  LVRG designed a custom sponsorship platform with Dale Earnhardt Inc. and Mark Martin for immediate recognition with the NASCAR fan base.  In addition, we created a one-of-a-kind show car with a grill integrated in the trunk in which product samples were grilled on retail sites with coupon handouts.  Our program increased product sales 44% at those retailers and awareness 65% with NASCAR fans.

Hooked on the Fly

Challenge: How to turn a hobby into a national television show.

Solution: LVRG developed the business model for the show Hooked on the Fly, including asset development, program direction, marketing and media collateral and communication / publicity campaigns.  We were able to increase their current 25 million household distribution up to 75 million households furthering show and sponsor value.  LVRG engages brands and media agencies for sponsorship and product integration opportunities.