Hooked On The Fly, a Los Angeles, CA media company, has enlisted LVRG Marketing & Media to assist in developing its program into a full time television show for 2010.

 

Hosted by Dr. Chris Travis, Hooked On The Fly showcases the most interesting and stunning fly fishing throughout the world ranging from Argentina, Montana, New Zealand, and Russia to name a few locations.  Renown Director and Executive Producer George Clark is responsible for producing the award-quality program.

 

\"I haven\'t even attempted fly fishing, but after watching the pilot episode I was completely captivated and knew we had a winning product to air,\" explained LVRG Marketing & Media Founder Ryan Kurek.  \"The quality is something you would expect from an IMAX film - the imagery and auditory aspects are incredible.  Coupled with Chris\' engaging personality and his devotion to the ecosystem and conservation, their show is perfectly balanced.  It is just a matter of time when it captures the non-endemic viewers as well, which will signify the highest accomplishment of niche programming.\"    

 

LVRG is heading Hooked On The Fly\'s marketing and communication activity, development of its business and media model, sponsorship and partnership procurement and placement, and overall advisory.  Already slated to air on The Sportsman Channel in Q1, 2010, LVRG is also responsible for increasing distribution.