CLIENTELE 
Leverage Sports Agency Rebrands, Expands
\"The timing is perfect\" explains Ryan Kurek who after five years is rebranded his agency from Leverage Sports Agency to simply, LVRG. \"A number of companies are now using \'Leverage\' in their name. It made sense to launch the name-change with our expansion plans.\"
LVRG, \'gets to the point\' as Kurek puts it (Listen. Vision. Results. Growth). Kurek refurbished his agency\'s mission as well. \"In this new era we are focused on the most cost-effective means for branding and revenue development. This includes a particular focus on innovation and cross-pollination. Kurek adds, \"Our greatest strength has always been the ability to develop new strategies and solutions, intertwine them, and leverage existing assets. Our ideal partners are the CEO or CMO who believe they may be leaving something on the table or there is something left in the tank.\"
LVRG\'s expanded focus broadens its targets to include both lifestyle sports and media. \"We are frequently asked to consult brands, properties and teams throughout all sports and entertainment. As for our focus in media, the sponsorship model we developed for our motorsports show exposed a void in the industry. Branded entertainment is combination of sponsorship and advertising principles which requires a different skill set, explanation, and approach. It is a platform that often gets lost as to who\'s responsibility it is and what are the values associated with the assets. This is something we do well.\" Kurek\'s motorsports show 3 Wide Life, which he co-created with business partner Steve Pruett, has risen to the #1 aired motorsports show in the country in just two years.
To strengthen LVRG\'s leadership, Kurek brought in Tom Long to join as a company Vice President. Long, who is Of Counselwith the national law firm Baker & Hostetler, is one of the most accomplished attorneys is the country in both corporate and motorsports litigation. \"Tom is a natural marketer with the uncanny ability to weave business motives throughout marketing. His leadership paying off for our company and our clients.\"
Although LVRG\'s stock is now rising, it did come at a price. With the economic collapse last year, Kurek had four clients go out of business and was forced to let several employees go. \"Personally it was a struggle, but professionally it was exactly what was needed. It gave us a chance to reevaluate our business and the industry as a whole. It has opened doors that are more in tune with our strengths and purpose.\"
LVRG will maintain their position as one of the premier agencies in motorsports. \"It will always be our cornerstone. We have tremendous expertise in this space and our revitalized approach will provide great benefits to a motorsports industry that is in significant transition.\"
In a few weeks LVRG will announce three new clients that will also take part in an innovative client resource. \"All of our clients will benefit from our expanded bandwidth and interestingly enough, from each other. The LVRG B2B Council is just one example of how committed we are to innovation and growth for our brand and property partners.\" Widely used throughout sports properties and teams, the LVRG B2BC is the first forum to be offered by an agency.
\"We are stronger, focused and will continue to innovate in this challenging and dynamic market. Both the economy and evolution of consumer behaviors plays right into our strengths.\"
LVRG, \'gets to the point\' as Kurek puts it (Listen. Vision. Results. Growth). Kurek refurbished his agency\'s mission as well. \"In this new era we are focused on the most cost-effective means for branding and revenue development. This includes a particular focus on innovation and cross-pollination. Kurek adds, \"Our greatest strength has always been the ability to develop new strategies and solutions, intertwine them, and leverage existing assets. Our ideal partners are the CEO or CMO who believe they may be leaving something on the table or there is something left in the tank.\"
LVRG\'s expanded focus broadens its targets to include both lifestyle sports and media. \"We are frequently asked to consult brands, properties and teams throughout all sports and entertainment. As for our focus in media, the sponsorship model we developed for our motorsports show exposed a void in the industry. Branded entertainment is combination of sponsorship and advertising principles which requires a different skill set, explanation, and approach. It is a platform that often gets lost as to who\'s responsibility it is and what are the values associated with the assets. This is something we do well.\" Kurek\'s motorsports show 3 Wide Life, which he co-created with business partner Steve Pruett, has risen to the #1 aired motorsports show in the country in just two years.
To strengthen LVRG\'s leadership, Kurek brought in Tom Long to join as a company Vice President. Long, who is Of Counselwith the national law firm Baker & Hostetler, is one of the most accomplished attorneys is the country in both corporate and motorsports litigation. \"Tom is a natural marketer with the uncanny ability to weave business motives throughout marketing. His leadership paying off for our company and our clients.\"
Although LVRG\'s stock is now rising, it did come at a price. With the economic collapse last year, Kurek had four clients go out of business and was forced to let several employees go. \"Personally it was a struggle, but professionally it was exactly what was needed. It gave us a chance to reevaluate our business and the industry as a whole. It has opened doors that are more in tune with our strengths and purpose.\"
LVRG will maintain their position as one of the premier agencies in motorsports. \"It will always be our cornerstone. We have tremendous expertise in this space and our revitalized approach will provide great benefits to a motorsports industry that is in significant transition.\"
In a few weeks LVRG will announce three new clients that will also take part in an innovative client resource. \"All of our clients will benefit from our expanded bandwidth and interestingly enough, from each other. The LVRG B2B Council is just one example of how committed we are to innovation and growth for our brand and property partners.\" Widely used throughout sports properties and teams, the LVRG B2BC is the first forum to be offered by an agency.
\"We are stronger, focused and will continue to innovate in this challenging and dynamic market. Both the economy and evolution of consumer behaviors plays right into our strengths.\"